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OTSUKA

Client:

Otsuka

Services:

Branding for Asian Bistro

Solution:

- Cheerful Tiger Mascot: The key element of the branding is a cheerful tiger, symbolizing speed, energy, and enthusiasm. The tiger is depicted with a package of food, emphasizing the take-away concept.
- Bold Font for Name: The name Otsuka is written in a bold font to make it noticeable and memorable, ensuring it stands out in the minds of customers.
- Vibrant and Engaging Visuals: We incorporated vibrant colors and engaging visuals to create a lively and inviting brand identity.


Results:

- Distinctive Branding: The bright and original branding distinguishes Otsuka in the market, making it easily recognizable.
- Target Audience Appeal: The cheerful tiger and bold visuals appeal to the target audience who values delicious and fast food.
- Increased Brand Awareness and Loyalty: The new branding has led to increased brand awareness and loyalty, attracting more customers and retaining existing ones.nce who values delicious and fast food
- Increased brand awareness and loyalty

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